The B2B Email Marketing Business Ethics
May 18th, 2012 by thanate
Businesses that market to business customers have unique business needs. The customers oftentimes have a significantly longer sales cycle or communication points with prospects as they moved along the buying cycle path. Moreover, the email lists are considered smaller than business-to-consumer businesses, so the customers have to extract the maximum from each email contact.

Photo: petervarga
The B2B email marketing is very much different from B2C campaign because the tone should be much like it would be in a face-to-face meeting with your clients. The message must be clearly articulate the purpose and its value to subscribers so that it would be easy for them to act and call to action. The main measurement of analysis is not dependent on opens and click, but on how the leads are generated. Continue Reading »

















