Everybody, their mama and their dog (quite literally) seems to have a blog nowadays. When you are competing against literally millions of blogs out there, you have to approach it as if it is a brand if you want it to stand out from the crowd. In this article, we’re going to give you four essential tips on how to brand your blog effectively.
Know Your Focus
One mistake many bloggers make is failing to have a focus. Will your blog be focused on family or a particular industry? A mommy blogger who talks about everything from recent pop trends to her children will be lost in the crowd and fail to even rank well with moms looking for advice. Conversely, focused blogs on topics like raising children vegan or conservative Christianity have a focused niche that will attract an audience looking for that perspective. Decide now on a personality for your blog. Is it going to be professional or informal? Once you pick a writing style, stick with it.
Maximize the SEO of Your Brand Name
Choose a blog name that represents the brand you want to represent, whether it is an affiliate sales site or personal mission statement. The ideal branding and search engine optimization trick is to have the name of the blog as the URL of the blog without extra letters, numbers or odd characters.
Once you know the focus of your blog, you can start crafting the blog description to include key search terms people use to find content like yours.
Have a Logo
You don’t have to pay a graphic designer a small fortune to come up with a logo. Use a free online logo designer tool to create a logo that represents your blog’s focus and your personal tastes. Be careful not to use another company logo as part of your own logo, even if you are selling as an affiliate for them, since this can cause intellectual property disputes you probably cannot afford. The logo should go well with your blog’s color scheme, but it is better to alter your web design than come up with a new logo once you’ve started using it.
Have a Tagline
A tagline is a personal signature you can use to reinforce your brand. You can use it as a signature line on your social media profiles, but it should be at the bottom of every blog post, whether it is “healthy living for the X family” or “Hydrology expert, here to get the water flowing”.
If you want to brand your blog effectively, there are a lot of things to take into consideration. However, it is more than worth the time and effort it will take. Not only will it enable you to stand out in a crowded marketplace, but it may also enable you to make an income in the future. Keep the above-mentioned tips of logo designer tools and tagline at the back of your mind, and continue to research, and you most surely won’t go far wrong.