For those who want to start a local business, success will be determined based on how much the local area likes you. In local areas, word-of-mouth is the go-to form of marketing. If your business doesn’t have a good reputation, or doesn’t have a reputation at all, then you’re likely not going to receive a lot of traffic. That can change by connecting with your community in these four ways.
Every community has some sort of festival or fair at some point in the year. During those celebrations, there’s a contest of some sort. It might be a heavy-lifting contest, an eating contest, a painting contest, or any other kind of silly contest. As the owner, you should enter it. Not only does this allow the local community to get to know you, but when they see you doing the silly contest, you’ll endear yourself to them.
A business that invests in their local community is loved by that community. You should be on the lookout for donation opportunities. Whether it’s in donating to a library, a school, a program, the police station, anything can be helped with a bit more money. If you donate enough, you might even be able to name something after you. Everyone will know who and what your business is then.
Run a Charity
Many local businesses end up either running a charity or hosting a charity event. You can do that, too. Whether it’s a marathon walk, a music festival, or any other sort of charity event, your company should be a large part of it. It’s a great time to introduce your business to the community. You can show them what your business offers. The fact that your business is running a charity will also make the local community more likely to support you in the future.
Host an Event
Another way to draw attention to your business is to host an event at your business. This can be an eating contest, a sidewalk art showcase, or a giant pizza party. Do whatever it is that you need to do in order to get people to your business and have a fun time doing it.
The survival of your business rests on being able to connect with your local community. These tips can help you build that connection. By appearing human, taking advantage of corporate donation opportunities, and drawing attention to your business, you can thrive in your community.