Blog Marketing Strategies
Oct 29th, 2008 by thanate
The internet itself is now the largest research tool for not only professionals, but for buyers and consumers. More and more consumers are ‘googling’ or searching the internet for information on products and services rather than trusting the advertising copy that is pitched to them thru the media.
The Two Highly Effective Blog Marketing Strategies
By Seltzers Cole
Promoting a blog effectively is just as involved a process as promoting a commercial website. Whether you have a personal blog, a business blog or a news blog, optimizing the blog is essential for increasing its visibility in search engine results. To promote a blog, there are two effective strategies that will yield very good results: RSS feed distribution and Blog Submissions.
Photo: thorlabs.com
RSS feed distribution:
With its distinctive orange square, the RSS feed icon will be familiar to many web users. Technically, RSS stands for Rich Site Summary and sometimes Really Simple Syndication. RSS feeds keep people informed about the updates of a particular section of a website after they have subscribed to it. One of the most important factors in getting your blog noticed by search engines, is by having a lot of fresh keyword-rich text content in the blog. RSS feeds help your site’s visitors to get updated information a lot easier, as they automatically update themselves on a weekly or even daily basis. You can easily add an RSS feed to your blog, with the insertion of the icon and HTML code. This will continue to provide fresh content for as long as you keep it embedded in your blog. Regularly updated and keyword-rich content will rapidly get your blog noticed by the search engines and drive new visitors to your blog.
Blog submission
Another effective blog marketing strategy is ‘Blog Submission’. There are a large number of blog directories on the Internet that you can submit details of your blog to, in order to attract and increase traffic. Among this number are a few directories that have built up a reputation for quality submissions and rigorous standards. The process of submitting details of your blog can be time consuming, but the results are worth it. These blog directories have an extensive list of categories with sub-categories, within which you can get your blog reviewed. For the most popular blogs, directories can show the amount of hits that blogs have and whether they have received any reviews. As well as being listed by category, blogs are also listed by location. Some directories actively encourage members to review blogs. This is a great way to exchange ideas, meet readers and other bloggers online, get exposed to a wide variety of blogging methods and to even inspire and be inspired by other bloggers’ content.
RSS feed distribution and blog submissions are two blog marketing techniques that are relatively simple processes. They will soon have loads of new traffic flowing to your blog. Happy blogging!
About the Author:
Online marketing services like article marketing, press release services, website submission, blog marketing, video marketing and podcast marketing all under one roof. The professionals at Fizzmedia.net are well experienced in online distribution services and are experts in all kinds of Online marking solutions.
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