Blog Marketing To Bloggers
Jun 23rd, 2008 by thanate
The reason that we build a blog are for advertise the products or services from our main web site or any sell online by blog. Especially for niche market with blog marketing;
Blog Marketing To Bloggers – A New Online Business Niche Market!
By Louise Woodcock
Marketing aimed especially at bloggers who want to build a readership: will this become a specific niche of internet marketing?
Internet marketing is a generic term for the whole scope of marketing targeted for online business owners and webmasters which until now has rarely been very specific in its application. But today, with the new widespread interest in blogging and the wonderful social bookmarking phenomenon, a new specific breed of internet marketing is called for! And so I am advocating “Blog Marketing”!
What is Blog Marketing exactly?
Marketing specifically given to solving the problems facing the blogger. Which are? Well, say you get your new blog up and running: it is to be about cat breeds. You have two pedigree cats and you want to tell the world about them and so you opt for the general niche of Cat Breeds, with the intention of sneaking in lots of neat amusing anecdotes on your two cats, lots of interaction between cat-lovers, a directory of breeders, photos of pedigree cats, and not least, to promote a few ebooks devoted to cats.
You spend a little time creating your first ten posts, you add some sidebars, you’re ready to roll out your blog to the world, both cat-loving and cat-hating, and even cat-indifferent!
And what happens then? Nothing. No one visits your blog, no one comments on your blog, no one knows your blog exists. You want to cure the “nothing” scenario? So this is where Blog
Marketing comes along for you!
You need to communicate with cat-lovers everywhere that your blog is up and running and requires readership! You could start by emailing cat breeders and cat breed sites asking for advice, material to post, a directory of breeders, photos. Tell them your aims, ask them to get involved. Do they have a list of cat-lovers? How can you tap into that list? Can you pay to run a solo ad to the list? Can you swap anything for the use of the list, perhaps free advertising or article posting upon your blog pages?
Try a few simple small inexpensive ads offline: classifieds in local and national ad newspapers, cat magazines and similar. Proclaim your blog to be a meeting of the minds
for cat afficiendos! Have an opt in box at the top of your blog page to capture readers’ names and emails so you can build a list of cat-lovers, email them a weekly newsletter, say, and occasionally promote ebooks and other services of interest.
You may even narrow this niche down to just one or two breeds! I would prefer to target pedigrees in general so as to enjoy a wider audience for my newsletter promotions. Have some cartoons on your blog. Vet numbers. “How To” and “Did You Know” and feature a breeder weekly. Have lush photos and cute stories! Consider some low priced Google Adwords advertising which can be very effective in this type of niche, especially if you
promote your blog as an authority: “The Balinese Breeders Blog” for instance, or “Cat Lovers Get It Here Blog”!
Search online for other blogs, either devoted to cats or something along the lines of Pedigree dogs, birds, fish even! Rabbits, coveys: advertise and article swap with these.
Build a community of like minded blogs! Keep it interactive. We don’t want closet blogging! Open your doors and proclaim your blog to the world at large!
So these are some initial ideas I have for a very specific animal lovers’ niche blog, and of course you can work along similar lines whatever your subject of interest. I would like to say especially: do keep posting regularly, at least twice weekly, even if on random days and short posts. Keep up-to-date and keep the flow going. Social bookmark a short synopsis of your post to various web 2.0 websites. Take a few moments to read other blogs and comment on them. Show an interest. Blog marketing is interactive internet marketing! There are no hard and fast rules: blogging is developing all the time. But be
imaginative, be innovative and be creative! Aim to stand out from the crowd. Propel your blog onwards and upwards by sheer courage, boldness, wit and ingenuity! Because
blogging is you! Blogging is you expressing your thoughts and ideals to the world. And we love you for it!
Enjoy great success in your blog marketing!
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Louise Woodcock Piano Teacher and Internet Business Strategist |
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