Blogging Basics – Importance of Blog Design
By Zackery Lim
Blogs are becoming more and more popular. In many quarters it now seems that having a blog is more normal than not having a blog. Blogs are a place where you can rant and rave about things that have effects on your daily life, keep a diary, or talk about your favorite hobby. Now many Web businesses are starting blogs to keep in contact with customers and give customers the heads up on new products and services being considered.
The blog has become a marketing tool. Internet promotion is no longer simply a matter of having a website and advertising its existence on every popular website and in every popular newsletter. Now you can promote your business products and services with blogs.
People who spend a lot of time using the Web have likely read many blog posts whether they realize it or not. Most of the younger generation either has blogs or spends a great deal of time reading friends’ blogs. The young adults of today spend a great deal of time reading blogs such as those put out by their favorite authors or blogs that have product reviews.
One of the most interesting recent developments is that people of all ages have started using blogs as a source for the latest news. Blogs provide up to the minute eye-witness accounts of major events within minutes of their occurrence. On the other hand, blogs don’t have to be approved by any fact-checkers or editors before they are posted. So the reliability of blogs as a news source is questionable.
The main idea is that blog reading is becoming a more and more normal activity, undertaken by average people. For a Web marketer, the prospect of having a blog means more Web traffic if the blog has many readers.
There are a lot of things you can do to improve your blog’s traffic. You can advertise it as a pay-per-click search listing in search engines. You can also swap links with other blogs and websites. But, it is even more important that you provide interesting content in your blog that will keep your blog’s readership levels high.
The Importance of Blog Template Design
Most people know the information I’ve already given you. What most people don’t realize is how much the blog template design plays a roll in the success of a blog. Even whether or not people find your content amusing can be heavily impacted by the surrounding environment your blog provides to your content. Most blog software and blog hosts offer a basic set of templates that you can use to make sure your blog is organized. If you don’t do your own blog template design, you should at least customize one of these blog templates.
Blog Template Customization
It may not seem like advertisements are a feature that enhances a blog, but the truth is that pertinent advertisements serve a purpose to those who are interested in your topic. Google AdSense is one of the top advertisement services currently being integrated into blog templates. However, it is also an excellent source of revenue for your blog.
While not directly a piece of the template, seamlessly embedding audio into your blogs can make them much more interesting for site visitors. You can also include quick links to audio in your blog template navigation bar.
You should create your own banner for your blog, not use the placeholder banners provided with the basic blot templates. Make it relevant to your blog topic and suitable for your business image.
Favicon for Personalization
Use a favicon to further brand your blog. This will give people a personalized feel for your site in their bookmarks and next to the blog address. It should be consistent with your blog and business image.
Take the time to customize your blog template skins. Make sure the layouts and backgrounds are consistent with the rest of your Web business site. You don’t want a generic blog design to hamper your branding.
Photos for Personalization
You ought to not just include photos in your blog entries, but also place them wherever they will supplement your company image in the template. Use borders around your photos to give them a framed look.
Make sure you enable the RSS feeds option on your blog template setup. Those with newsreaders or using Web RSS feed services will see the headlines and content of your blogs. They can click on headline links to read more from your blog site. This is one of the best ways to get exposure and a constant stream of dedicated readers to your blog.
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