Marketing is something that every business needs to get right, because simply, without the right kind of marketing, no business will succeed. It’s marketing that helps you to find new customers and retain current ones. It’s marketing that tells people who you are and what you do as well as why they should choose to buy your products and use your services over someone else. Therefore, having a sensible, achievable and realistic marketing budget is something that every business owner will need to look at. Here are some useful tips on making the most out of that budget, no matter how small or large.
Get Things For Free
The best way to keep your budget to a minimum when it comes to marketing is not to pay anything for it. This is sometimes easier said than done, but it is possible! Take social media, for example. By having a good presence on your chosen social media platform (or platforms), you can engage with new and current customers, giving them a good opinion of your business and the way you work. You can pay to boost posts further, but this won’t be necessary if you can find a good number of followers who will like and share what you post. Read More
Growing your business is essential if you want to make a good profit, with an eye to expansion in the future and an even bigger payoff. It’s also important to get there quickly, and to keep that turnover coming in so that you don’t succumb to your overheads. Here’s how to do it as fast as possible.
Bill by job, not by month
A lot of businesses will collect all of their work and send out invoices at the end of each month. However, this can be a real hindrance if you are trying to grow fast. Your costs have already been spent, and the goods or services have already been provided. Why wait? Bill your customers as soon as the job is finished, and your turnover will grow quickly too. You will no longer have to wait a whole month until you receive payment. Read More
There has been an explosion of reading matter in various forms over the last couple of decades. The internet has billions of websites, full of news, stories, fiction and information on every topic under the sun, and despite printed books and magazines facing the challenge of e-readers and smart devices, they continue to thrive and serve an expanding market. Newspapers may have seen a decline in print circulation, but this is largely due to the content they print – breaking news is far more easily accessible online and is continuously updated, whereas papers are out of date the minute they have been printed. The printed word in all its modern formats has never been more popular, but what can an electronic magazine offer that a printed version can’t?
What they have in common
Online magazines are usually a PDF or similar version of the printed magazine, so reading it online will only differ by the format that you are using to access the content. Therefore, it’s more a case of choosing which format you prefer; the simplicity of the printed page or the convenience of the online version. Read More