Today internet has great penetration among the population. It has become a major tool of communication and socializing as well as doing business. In the competitive world today a business organization need all the edge it can get and internet is now being used by the business organizations to reach out to new customers. The current generations of customers are well versed with the internet and social networking is very popular with them. Thus in order to maximize business, organizations must utilize this opportunity.
Every business organization wants to spread awareness about its product to the maximum number of people. To reach the maximum number of potential customers, the organizations make advertising campaign. But the current generation is as much active socially online as it is offline. Social networking allows like minded people on the internet to interact with each other. This provides a great opportunity to the business organization to interact with so many potential customers at a single place.