Digital signage technology has transformed urban centers, commercial properties, and industries with its colorful displays of moving graphics and videos. A world away from the static billboards of the past, digital signage is indicative of modern marketing in the 21st century with its interactive features and constantly changing content and features.
Digital signage can be seen everywhere now, even schools and offices are utilizing the technology to mass disseminate information in no time. While a lot of enterprises have been using these displays for promotion and for highlighting products and services, industries such as banks, healthcare, and education have expanded its use for customer engagement and networking. In the future, as more industries utilize digital signage, networking will be more expansive and information posting more efficient across different branches and offices. It doesn’t matter if the bank or hospital or school is in another part of the city or in another country. Messages posted in the main location will be displayed in real time.
More Exciting Features
Built-in interactive signage will be a common sight across industries. Displays will be streamed in high-definition, high-resolution and weather adaptive technology. Content management boards will now become more intuitive and efficient, with the capability to combine tactile technology with voice recognition when managers are developing or posting content and reports online. In the future, the potential of the IoT will be fully realized wherein the process of creating content for the digital signage display will not be location specific. A content display manager can make changes to the presentation at home, at work, or even while mobile.
Immersive Personalized Experience
The science fiction genre has extensively explored future digital technology, introducing concepts such as holography which is currently being perfected today. Some of these innovative ideas have entered real world application such as the massive digital displays that dominate major cities in the world. But what ties these ideas together is the promise of an immersive experience for the consumer. Some display interfaces resemble smartphones that can be swiped, selected, and clicked. In the future, as technology becomes more refined, signages will combine holograms for more life-like advertisements and displays. Signages will become more mobile and interactive, and personalized.
Customers can choose to connect with digital signages using their smartphones, laptops, and other devices. It will have full integration capacity across different platforms. When connected, advertisements and information streamed will reflect specific consumer behavior and preferences gathered through improved data analytics. The technology will also allow the consumer to immediately post messages about a product or interact with the retailer and other customers online.
Any advancements in digital signages in the future will be motivated by customer needs and preferences, whether the purpose of the display is for promotions, information, or even wayfinding. An example of the range of industries that currently utilize this rapidly expanding technology is identified in https://enplug.com/, a digital signage company. Current trends are indicative of this, with positive customer demand projected to facilitate digital signage growth in the future. According to a recent report from Berg Insight, an industry analyst firm, the number of global shipment of digital signage displays will grow in the coming years. In fact, shipments will reach 22.9 million units by 2021, which is reflective of the market demand across the globe.