So What Is So Great About Blogging?
By Jean Shaw
Blogging is currently the best way to earn an income on the Internet without having to invest in costly websites. It is wonderful in as much as it levels the playing field and takes no account of age, experience, wealth or background. If you can type and press a few keys, you can blog.
Blogging is merely the act of writing and publishing posts, and it has had a great impact on the Internet Marketing world.
In a moment of menopausal madness I began marketing at the age of fifty and now have four websites to my name. However, had I realised how easy blogging is, I would have ignored the time consuming websites and concentrated solely on blogs.
When they first appeared in the 1990′s, no one realised their potential. Back then most blogs were written by technically minded people well versed in HTML. For those who still find computer phrases confusing, this is the code which determines how entries appear on the page.
Whilst many people will assure you it is not necessary to learn, it has been my experience even a limited knowledge of HTML helps considerably. However, there are many free resources available and it isn’t difficult to grasp the fundamentals.
In 1999, Blogger really changed the use of blogs. This easy-to-use, free online application, made blogging accessible to everyone, and when Google bought Blogger in 2003, blogging officially became an online phenomenon. In fact, in 2004 the word “Blog” was searched for so many times in the Merriam-Webster online dictionary, it was acclaimed, “Word Of The Year”.
Blogs are written by real people in real time, and as Google like to be up to date with news, this mighty search engine loves people who blog, as do all the other search engines. Whenever something major is happening in the world you can guarantee someone will have an opinion on it, and as such there is always fresh coverage.
Independent voices often provide a different insight to the normal mainstream coverage.
Blogging had arrived and shows no sign of leaving. In 2005 Technorati (www.technorati.com) said there was a new blog being created every second, and that bloggers added more than 33,000 new blog posts every hour. Unquestionably those figures have since risen as more people become aware of the potential of this easy to master Internet experience.
From major corporations and business owners to hobbyists and stay-at-home mums, there is a blog for everyone. The human aspect, where real people share their opinions, knowledge and advice in informal, conversational style is massively more appealing than the formality of reports and books.
Combine the personal element with savvy marketing know how and blogs can be both incredibly interesting and exceedingly profitable. Indeed for some, they are their only source on income!Pin It