How A DNS Server Could Work to Improve Your Business

A registered DNS server derives its name from functioning as a registered computer connected to the domain name system. This global network of numerous primary and secondary servers maintains a shared and distributed database mapping the unique IP addresses and names of every publicly accessed device currently communicating with the Internet. This technology keeps tabs on the readable addresses of each public website and online domain people around the world interact with on a daily basis. This is one of the most crucial components allowing web browsers to display sites. You can see the DNS at work by perusing all of the links and descriptive text displayed for each website’s domain name in the returned results whenever someone looks up anything via Google or any other search engine.

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That summarizes the general foundation of a DNS server’s intended purpose, but what can it do for a business? Plenty. Every company at the enterprise level and larger should set up an in-house DNS. Many smaller businesses of countless sizes have begun to follow suit in lieu of using third-party internet providers to keep internal IP addresses cloaked from the outside world and rev up network speeds with minimal human interaction after being set up. Meanwhile, your DNS server can deliver IP addresses and hostnames across your network with impeccable reliability. This is essential, private, and easy-to-manage cybersecurity that no business should overlook.

Simple and Secure

Using an internet service provider’s DNS server infrastructure is ridiculously easy. Highly trained expert technicians are paid to oversee your service after you set records up and walk away to focus your time and energy on the rest of your company’s needs. This saves incredible time and money for tightly budged startups lacking the necessary expertise or resources to manage an in-house DNS server. However, what good is user-friendly security without any legitimately effective protection? With successful DDoS attacks and data heists on the rise, every breach risks shattering your customers’ trust in your ability to protect their personal information with each transaction. A DNS server allows for an extensive range of measures to tighten up vulnerabilities across the board, including:

  • Elimination of duplicate queries
  • Rate-limiting requests
  • Basic validity-checking processes
  • Overprovisioning machine resources
  • Entropy added to request messages
  • Improved code security against buffer overflow

Fast Connections

Here’s a dependable rule for assessing your company’s internet connection: if your connection ISP’s connection feels sluggish to you, assume your competitors are all leveraging far-faster speeds to maintain an edge over you. On the bright side, pulling ahead may not necessarily demand that you abandon your provider. If you operate on a DNS server, knowledgeable technicians may be able to put a bit more pep in your connection’s step by adjusting the server’s configurations. In other instances, an accessible public DNS server may open up faster speeds at virtually no cost whatsoever. That depends entirely on each server’s configurations and the exact causes of your hindered connection, but a DNS server at least opens up possible alternatives to a potentially more involved, time-consuming process of swapping out ISPs every few years. Just a few examples of key improvements a DNS server could offer:

  • Servers provisioned to handle heavy client traffic in stride, including eliminating malicious activity such as DoS and amplification attacks
  • Improved aggregated cache hit rate across the serving cluster, thanks to effective load-balancing for shared caching
  • Global coverage for proximity to each and every user

Client-Server Relationships

If each of your company’s workstations requires access to certain shared databases, a DNS server can provide fast, secure and seamless access to all approved users thanks to firewall rules ensuring no external access to your main server and code that conducts all IP-related queries through it while blocking employees from accessing any potentially unsecured sites you opt to blacklist or potentially illegal domains such as torrenting destinations. Sometimes, the most debilitating threats to your legal exposure and IT security will linger right under your nose while you fret lurking black-hat hackers helping themselves to your most vulnerable data. Employees lingering online where they don’t belong on company time rob your business of productivity, open our infrastructure to opportunistic attacks via badly secured websites and could create legal liability for illegal downloads and other activities executed using your company’s internet connection. This is how you secure your most unsafe flanks.


Arguably the best part? Endless support, any time you need it. You never have to personally juggle hosting and maintaining your DNS server. It is far less costly to hire a savvy cloud provider with a reliable, specialized team that can tend to your server’s issues whenever they arise and set it straight as soon as possible. Don’t take chances when every second your website is hampered could cost you money, customers and damning damage to your company’s reputation. The right team can ensure nothing keeps your online infrastructure down long enough for your competition to seize the advantage and steal your business.

When it comes to technologies built to keep your products and services available and accessible with the greatest possible ease at all times, there is no substitute for a DNS server, like those from Total Uptime Technologies. This is customizable, set-it-and-forget-it infrastructure that makes every connection faster, more secure and easier to use on any device with registered access anywhere at any time. If you aren’t using one yet, the question shouldn’t be, “Why should I?” Given the ease and cost-effectiveness of implementing a DNS server, why wouldn’t you?

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