As the market becomes more and more competitive, companies can often struggle to keep up to modern standards of customer service while also maintaining an affordable budget. Finding ways to save on your bottom line while keeping your quality control high or improving it even further is essential, and believe it or not, possible. Here are just a few ways that any rising industry startup can make their services better while also saving in monthly costs.
Outsource Your Customer Service
It’s become quite common for modern businesses to hire specialists for their customer service needs. These companies are skilled at training workers to handle common customer service issues across a wide variety of industries. This can be a great saver of both time and money for your company, especially if you work in a more technical field that doesn’t create the most eloquent of employees. Customer service professionals will be able to handle the day-to-day questions and concerns of your customers and clients, de-escalating conflicts without taking up your employee’s time. This will also improve the trust that your clients and customers have in your company as they are able to interact with more professional representatives.
Boost Your Shipping Fleet
If your business produces a physical product that you sell, you need some way to ship it out to your customers. The shipping process contains multiple steps that can add up to a costly portion of your business. One way you might be able to reduce this cost is to upgrade your shipping fleet. Efficiency in shipping is essential to customer satisfaction, and many innovations have been made to modern freightliners to make them safer, more fuel efficient, and overall more effective at making timely deliveries. While upgrading to newer models can be pricy, if you search for things like Arrow Truck sales and promotions, you’ll likely find modern models being marketed at greatly reduced prices. Companies also offer affordable used trucks that can still be an upgrade to your current fleet. A used truck is any truck that has been driven before, meaning that even a truck that is only a year old could be considered used. Certified re-manufactured vehicles also come at a significant discount. Combine those discounts with year-end sales, and you’ll be able to easily upgrade to newer trucks that will save you time and fuel costs.
Use Social Media
Social media outlets provide a readily available, often free way to get your message out there and advertise your products and services. Instead of aiming your marketing campaign at big, costly billboards that are seen and then forgotten, consider focusing the time and energy of your marketing department on creating a strong social media presence. Social media accounts allow you to give more character to your company’s brand and create greater local awareness. If you get really creative with your branding, you can even pull off what Wendy’s did with their twitter account, where people would come and comment on their feed for the excitement of getting roasted by their mascot. Social media is also one of the main places modern consumers go for information, so having your company information available there will make you much more accessible.
Invest in CRM Software
Customer relations management software is designed to streamline your business. It can help you manage a variety of customer-based tasks such as interaction with customers and business data. It’s also a great way to manage client data efficiently and automate some of your sales. Even if you’re outsourcing for your customer service, having this software available will make incredible improvements to how you track and address customer concerns. No matter who it was that answered the customer’s query, all relevant employees will be able to access the information recorded, including the problem, how it was resolved or what was done to try and resolve it, how to contact the customer, and so on. Through this, you can track valuable customer feedback while also preventing customers from having to repeat themselves, memorize case file numbers, or make repeated calls to get their concerns addressed. This will also allow you to address more concerns with greater efficiency, maintain a higher standard of customer and client retention, and prevent duplicate case files that may result in overspending in order to resolve an already resolved case.
Balancing your bottom line and keeping your standards high is one of the most effective processes for making your current clients happy and encouraging new business. It is often said that you have to spend money to make money, and in this case, it’s important to spend money to save money. Whether by using Arrow Truck sales to upgrade your fleet or by bringing your software to the 21st century, there’s a lot you can do to make your service better and save money in the long run.