There are a variety of techniques that bloggers use to attract followers to their blogs—some which will attract loyal followers, and others which will attract a ton of followers for a moment, only for those followers to hit “unfollow” within a week. Here are some tips for gaining blog followers who will stick around.
Create and follow a posting schedule.
You’re much more likely to attract loyal followers to your blog if people will know what to expect when they start following your blog. An easy way to give people an idea of what to expect is to sketch out a “posting schedule.” A posting schedule, while flexible, of course, will dictate what you post and when. Let’s say you run a baking blog, for example, and your goal is to post something every Monday, Tuesday, Wednesday, Thursday, and Friday. You might create a posting schedule that looks something like this:
- Monday: Share a recipe you tried over the weekend, and link to the recipe.
- Tuesday: Tip Tuesday—share a short, useful baking tip.
- Wednesday: Post a new recipe.
- Thursday: List day—use this day to share lists, like “Top Ten Most Useful Cake Baking Tools,” “Ten Beautiful ‘Naked’ Cakes,” or “Five Bakers to Follow on Instagram.”
- Friday: Lifestyle—use this day to share photos or ‘behind-the-scenes’-type posts.
People who come to your blog and skim through it will quickly begin to see a pattern in the types of posts you are sharing. If someone were to visit this fictitious baking blog, for example, they would know to expect to get original recipes, links to other great recipes, and useful baking tips when upon hitting “follow.”
Keep in mind here that a strong, sustainable posting schedule exhibits a healthy balance of original and curative content. In the schedule above, for example, you’ll see that Monday’s, Wednesday’s, and Friday’s posts all require some original photography, while still only Wednesday requires you to put forth all the work required to make an original recipe. Tuesday and Thursday, meanwhile, are more laid back posts that can be generated very quickly. Having a healthy balance of original and curative content is important because it allows you to maintain a pulse on your website and regularly bring new content to your readers, all while still keeping your workload manageable.
Make your ‘About Me’ prominent.
Of course, your posts aren’t the only way visitors to your blog are going to learn about you. They’re also going to look for some sort of ‘About Me’ statement to get a feel for what you’re all about. Write a strong and relatable, yet succinct ‘About Me’ statement and place it at the top of your blog so that visitors can quickly gauge whether or not they will want to follow you.
Make your social media buttons prominent.
While you’re at it, go ahead and put those social media buttons somewhere close to your ‘About Me’ statement. This will help make the conversion of intrigued visitors into full-on followers nearly seamless.
Create high-quality content.
This is much easier said than done, of course, and you could write an entire book on how to create amazing content for your blog. The key thing to take away here, however, is that you’re more likely to gain loyal followers if you don’t skimp on your content. Make sure it is rich and engaging. Pay extra attention to your writing and make sure it is of high quality. Pour some effort into your photography and make sure it is top-notch. Make your posts easy to navigate and read through. Put forth your best, for each and every post. These are all details that will come together and give your blog an overall professional finish, making your blog a place where visitors will want to stay.
Create useful content.
On a similar note, you’ll want to make sure that you are regularly putting out useful content. Visually appealing and well-written content will only take you so far if it isn’t also useful. Put yourself in the reader’s shoes and ask yourself, ‘Would I find following this blog beneficial to me?’ People tend to use social media to create an ‘orbit’ of useful and inspiring content around them, so if your blog isn’t useful, it’s not going to become part of a follower’s orbit, so to speak. This is why posts with tips, new recipes, step-by-step tutorials, etc. resonate so well with Internet users.
Collaborate with the right people.
There are many ways to collaborate with companies and other bloggers, such as guest posts, guest appearances, interviews, giveaways, and contests that require ‘likes’ and ‘follows’ to enter. The key thing with collaboration is that it will be most beneficial to you in the long run if you strive to collaborate primarily with companies and bloggers who have a loyal follower base that is similar to your own (or to the one you hope to get). Think of it as advertising to your target market, which this article discusses in more depth.