Giveaways are probably as old as marketing itself, but as the time goes by, it seems that this particular way of advertising has lost very little of its appeal. As a matter of fact, we could argue if it lost any at all. People still love receiving free promotional items, as businesses’ reputation and brand awareness improve as a result, new customers come into play, and the ROI achieved through such actions justifies the effort. There is no reason why your blog could not benefit from similar marketing approach. So now that we know why it is in your best interest to organize a giveaway, let us see how you can pull one off.
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Know Your Objectives
This may sound like pandering (because it is), but we cannot stress just how important it is to know what you are doing before you start doing it. Yes, giving away free items to attract new visitors is a good idea in general, but so is earning a billion dollars. There are just too many questions in between. If you are not sure how many people you want to bide to your blog, have not defined a particular time frame or how much money you want to spend, nor how you are going to use that new influx of followers to advance the blog further, no giveaway in the world will help you.
Set the Giveaway Rules
As for the giveaway rules, they should be challenging enough to make participating interesting and addictive, but not challenging to the degree where they will become off-putting. Participants should do something that will raise the curiosity. For example, they should partake in some charity or any other kind of activity that will be of use to the local community. Also, you can ask them to spread the word about your blog and share its content on their social media profiles.
Find a Giveaway Sponsor
Blogging is a very lucrative business, but the returns you are going to make with giveaway will not be available as soon as they would if you were selling some tangible product. That is why it would be a good idea not to try to single-handedly finance the entire giveaway, but rather to find a sponsor. Ideally, the sponsor should sell the products you are going to distribute, but even if that is not the case, you can always pitch the sponsorship as a good opportunity for far-reaching marketing at an affordable price, and feature your sponsor on your blog.
Promote the Giveaway
Redundant as it may sound, promoting the giveaway some time before it starts can significantly improve its results. Otherwise, you may end up appealing to the same audience. Do your best to motivate the followers to create the buzz for the giveaway on their social media profiles and ask the fellow bloggers to promote your initiative on the promise of returning the favor. You will not only tap into their pre-established follower base, but also have the opportunity to create a long-lasting and mutually beneficial relationship with them.
Choose the Right Promotional Item
The choice of the promotional item you are going to use will largely depend on the demographics you are trying to appeal to. If you are promoting your blog to some specified group, you will have to choose the product that will be closely tied to their interests. If you are going for a general audience, choose some affordable items that will have a broad appeal, like branded gift cards from Gift Card Store. Just try not to confuse the words expensive and effective. Let the games begin! If you follow everything we said, your giveaway should land just the right way and make a lot of buzz for the money invested. All you have to do now is to roll up the sleeves and get to work.