Today internet has great penetration among the population. It has become a major tool of communication and socializing as well as doing business. In the competitive world today a business organization need all the edge it can get and internet is now being used by the business organizations to reach out to new customers. The current generations of customers are well versed with the internet and social networking is very popular with them. Thus in order to maximize business, organizations must utilize this opportunity.
Every business organization wants to spread awareness about its product to the maximum number of people. To reach the maximum number of potential customers, the organizations make advertising campaign. But the current generation is as much active socially online as it is offline. Social networking allows like minded people on the internet to interact with each other. This provides a great opportunity to the business organization to interact with so many potential customers at a single place.
Online social networking sites are currently quite popular on the internet. For a business organization, it is much easier to target a section of population and increase awareness of its product. Earlier the business organization would create a web page describing its products and would hope that through advertisement or sheer luck any one would access the web page. It either required a lot of money for advertisement or a lot of luck.
But on the other hand, the online social network sites allow us to connect to various users. It provides us with certain web space with our profile. This allows us to make our profile attractive and attract other users of the online social network. These new contacts will in turn recommend our profile to their contacts in their online social network. Thus a chain of contacts is created which easily connects to us. This provides easy marketing to a large number of people without much cost. All we have to do is make our profile interesting enough.
Nowadays social networking sites allow for posting messages and blogs too. A business organization can use this feature to post its blogs in the common discussion area of the community where it can be viewed and debated by the whole community providing the product with unparalleled exposure among the potential customers. By providing contents which measure up to quality standards will help build reputation and customer base of the business organization. Interesting blogs can be certainly counted on to gather attention. Posting blogs that coincide with the product and service of business organization will subtly increase the interest of the readers.
Blogging on online social networking site has an advantage over direct marketing techniques like sending to advertisement via email. There is very high probability that the promotional activity via the email will seldom be taken seriously by the potential customers. But blogging on online social networking sites works on subtle marketing. Instead of directly selling the product or service, we slowly modify the opinion of the reader to our advantage. Not only will this technique not scare the potential customer away, it will also encourage the customer to recommend our product to others as well.
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