Marketing Blogs
Apr 21st, 2008 by thanate
Marketing Through Blogs
By Andy Goodrich
Marketing through blogs is simple, but can take some real creativity. This is because you have to get on a subject, or topic that will really interest people and make them want to comment. This can mean starting a controversial topic that will encourage their opinion, or talking about a recent event that is still fresh. This can be particularly hard to relate with your website hence the creativity need.
Photo: business.utah.edu
For this article I am going to use one of my websites as an example and actually write a blog for my site so that you can see its development. Feel free to comment, and make suggestions.
Finding the Right Place to Create Your Blog.
There are several websites out there that will allow you to create a blog, and almost all of them are free. I use a couple different ones, but for this example will us the simplest one. We are going to use blogger.com. This blogger program is simple and completely free. They are in conjunction with Google so you can use your Gmail account login to create the account which is nice. This way you don’t have to create another user name and password.
Creating the Blog
After you have setup the account all we need to do is come up with a domain name and topic. The domain name is usually very easy as most people use there existing website domain name. In which case your domain name would look like this yourdomainname.blogger.com. After this we just need to decide on a new topic, I am going to go with a controversial one to decide on this topic I would first look at my site and what I sell. My website sells website banners and logos, and it also has a page on E Commerce Business Articles. Looking over all of that information I am going to choose the topic “Is the Internet becoming to Saturated to make any money”. This is both a recent issue and a controversial one as well.
Writing the Blog Discussion
This can prove to be the hardest part of the process. You will want to be short and sweet as well as informative and encouraging. here is my opening statement. “This question is often asked, and could probably use a lot of attention.” After this I put in my opinion on the topic and then opened it up for questions. After that it is as simple as referring a couple of people there through other blogs or maybe a myspace or facebook account. Let the blog grow and make sure to come back and comment on other comments people have made. This way you will keep the blog on subject and fresh look.
| http://www.Goodrichlogos.comhttp://www.goodrichlogos.blogspot.com |
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