The Pay-per-click campaign is fast-gaining popularity as a type of promotional online marketing, where marketers pay for the traffic they received. An effective PPC campaign can instantly attract traffic to the intended website, so the success of your online business is dependent on how successful the campaign is, and on the firm that is carrying out the campaign.

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A good PPC firm offers keyword research services that are tailor-made for your product. They have to be smart since the keywords determine the degree of traceability by the major search engines. They must also offer a good advertisement program with impressing graphics and catchy titles and description that will surely attract more traffic. When looking for a PPC firm, look at their track records by talking to previous customers and clients and see if they were successful in all their campaigns. The firm’s reputation and experience in carrying out campaigns will surely ensure its effectiveness. Read More

To build online presence, everybody jumped into myriads of social networking sites just to be seen. The social networking sites had become the place to be, an SEO strategy where you need to be everywhere just to get the highest ranking in the major search engines. However, this has resulted in duplicate content, which did not result in the conversion rate you expected.

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With Google Panda along with its siblings Caffeine, Scraper, and Farmer looking out for fresh content, you need to be the “newest,” “freshest,” and “latest” to get their attention. Work on new and relevant content if you do not want to be at the lowest page ranking. Maybe you have noticed that the social networking sites are offering the same thing under the guise of different names. With so many restaurants offering the same dishes, maybe it is time to look for a new place to hang out. Read More

Here we will talk about the different testing services like functional testing services, load testing services and web usability test services.

Functional testing is a key constituent for patterned the quality of the developed software. The risks of releasing a new product without meticulous question answers have greater implications, because of the change in expectations and demands of the end users. Finding an independent question answers partners, who is not inclined by the development unit is crucial to the success a quality product. Read More