The Basics of Search Engine Optimization (SEO), optimizing websites round the globe, include creating content that your readers will want to tie in social media, blogs or other sites, and have a easy to find content with relevant keywords. The mechanism also ensures that your website does not have technical issues that may prevent search engines from indexing content.
But how to do this and still measure the success of the initiative? Several SEO tools can help in this task. The following are 20 technologies, listed in no particular order, recommended by various experts.
Google SEO Tools
1. Google AdWords Keywords Tool
This free tool from Google is designed for those who write ads that run on search results on Google search engine, Gmail and other affiliate sites. It provides information such as the volume of national and international research for a particular phrase, shows that the phrase is competitive and related keywords.
It is very useful for any web content developer and is one of the tools that most SEO uses. “It is practically the only technology I use or recommend to research keywords,” says Jill.
2. Google Analytics
McGee, Nicole, Jill and many other SEO experts rely on Google’s free tool for website analysis.Jill calls the Google Analytics “the most important tool of all,” it helps to find out why a site traffic lost or won. Google Analytics allows any site manager see keywords used to attract visitors, reducing the bounce rate for each page of the site, and observe demographics of visitors.
3. Google Webmaster Tools
Google Webmaster Tools, another set of essential tools and free help diagnose errors tracking sites and perform other tasks to improve the “health” of the page. While not particularly difficult to use, those without much experience in website management can get a little confusing.
4. Google YouTube Keyword Tool
YouTube videos can be highly ranked in Google searches when they are optimized with proper keywords. Nicole recommends use this tool to find keywords that will help in the classification of YouTube videos on Google searches as well as searches on YouTube.
5. Google Suggest
Whenever you start typing a keyword in the search box on Google’s site suggests related phrases based on your search history and other popular terms that users searched. A quick way to get ideas for keywords is simply start typing a phrase into Google to see what the search engine suggests, advises Nicole.
6. Screaming Frog SEO Spider
This is a desktop program that sends a crawler to a Web site and compile a report on the pages it crawls. You will see tags, URLs, meta descriptions, keywords and H1 tags and pages that can have 404 errors. Jill uses the program every time you start the review of a site. “It helps me get a general feel of the page and view technical problems,” he says. The basic program is free and licensed version with additional features, cost about $ 150 per year.
Nicole recommends SpyFu, research tool keywords that provides useful information about keywords of competitors. The service costs $ 79 per month.
The Browseo (combination of the words “Brow” and “SEO”) helps you quickly determine the structure of a page, as well as its relevance to specific keywords. It’s a quick way to get a useful analysis of a particular page, says Nicole.
9. WebSite Auditor
Nicole recommends this software, available for Windows, Mac and Linux, to analyze the content of the site and help to optimize each page for a particular keyword. It is available in free and paid versions. Depending on resources, costs of $ 99.75 to $ 249.75.
This web-based tool can tell you all the places on the internet where it is possible to have duplicate content. Nicole says she is is good to find out if other sites have copied your content.
11. Rex Swain’s HTTP Header Viewer
Jill uses this free tool to find out if a web page has any kind of redirection. “We like to see 301 redirects instead of 302s or any other kind,” he says.
12. Ahrefs Site Explorer
Enter a URL and Ahrefs Site Explorer will show your backlinks or external links to other sites.”Using this technology to see if the site I’m reviewing has spam links, which can demote it in the Google ranking,” says.
Google Chrome Extensions
Google Chrome (like Mozilla Firefox) has a number of free extensions and add-ons designed to help SEO. “He describes all links on a page that have the nofollow attribute. But even better is a small window that appears if the page you are viewing has a noindex tag,” says Jill. “You would not believe how many sites you can find from this extension that are inadvertently blocking all search engines” points.
14. PageRank Status
With this free extension, you can quickly learn about a page including your PageRank, Alexa traffic ranking, backlinks and number of pages indexed by various search engines.
The TagAssistant reveals errors Analytics code on a page. Jill says that this tool can come in handy when a site seems to have lost traffic. “Sometimes, you will see that the page has the Google Analytics code, or it was incorrect.”
16. Awesome Screenshot
Jill uses this free utility to perform SEO audits on a website. The Awesome Screenshot lets you add arrows, circles and text, making it easier to capture the image of a page and visually shows where the trouble spots. Once it captures the images, glue on Evernote, along with other notes about site problems, and use notes to compile a report.
Quora is a question and answer site explains McGee. He claims that the tool is useful in developing blog themes. “A single topic can lead to several ideas for blog content,” he says.”There are a variety of content there. And there is a simple system of ‘questions and answers’,” she explains.
The InboxQ is an online tool and works as an extension of Google Chrome and Mozilla Firefox.Enter a keyword and simple InboxQ will show issues that Twitter users are asking about it.Nicole uses this tool to generate themes for blogs and other online content.
Google loves and tends to reward fresh content with higher search ranking. Blogging, of course, is an easy way to create this content. The WordPress.org is the blogging platform that many SEO experts use because it is simple. There are also numerous free plug-ins to help you optimize each blog post, as the WordPress SEO and All in One SEO.
20. Hoot Suite
Once you’ve posted on the blog, it’s time to publish it on social media to generate traffic.HootSuite is a social media dashboard that allows you to schedule and simultaneously posting updates on Twitter, LinkedIn, Facebook, Google and other social networks. HootSuite is free but the paid plans start at $ 10 per month. Some SEO experts also recommend Buffer , similar service that posts messages on Facebook, Twitter, and LinkedIn accounts App.net.
Author Bio: Ankur is the Digital Media strategist of SEO India Agency. He is also an active blogger and loves to share his experience and knowledge of the SEO India, Internet Marketing and reputation management.