The world of online marketing has drastically changed in a short period of time. Only a handful of years ago, SEO marketers were able to use an overabundance of keywords to convince search engines to rank their pages higher. However, things have changed as Google and their algorithms have become smarter and more able to determine user interest in pages. The old way of doing SEO is now dead, but new tools are emerging that will enable companies to market directly to consumers who will be more interested in their specific products and services. One of the biggest changes that have happened, and what will likely change the SEO landscape in the coming years, is the emergence of video as a major online marketing tool. Here are the many benefits of using video in an online marketing strategy…
Video comprises most internet traffic
Based on a study by Cisco’s Visual Networking Index, video has reached a point where it comprises nearly 70% of all traffic on the internet. This is an astonishing majority of internet traffic. When you consider this fact, it almost seems laughable to not include video in your online marketing strategy. On top of this, that same study predicts that video will comprise over 80% of internet traffic in the next two years. Neglecting video is the equivalent of neglecting four-fifths of the entire online market, and the trends towards video aren’t showing any signs of letting up.
Videos are more powerful
Traditionally, textual articles have been the bread and butter of SEO and online marketing. However, these days are quickly fading into the past. According to a study by Forrester, the effectiveness of one minutes of video is as effective as 1.8 million words of text. Based on that research, 90% of all information that is sent to the brain is visual information, which is a fact that plays into the benefits of video. On top of that, visual information is processed thousands of times faster by the brain than simple text information. When it comes to getting a company’s message across to consumers, this makes videos a highly effective tool that is able to connect with viewers on a visceral level, much more than an article ever could.
Videos can be passively watched
One problem with text is that a significant expectation is placed on the consumer putting forward the effort to read through all of it. However, video does not quite have this setback. Videos can be watched passively by a viewer, which means that they are easier to consume. However, even though they might not be actively dissecting your video, this information is still reaching the viewer, and will be retained by their brain (since it is visual information).
What to use a video for
One concern that many businesses and marketers have is what exactly to use video for. After all, a video would be essentially worthless if it didn’t have a solid strategy behind its conception. However, there are several popular ways to use videos in online marketing that makes them a valuable SEO tool. The first of these is the a business intro video on your website, which introduces your company to the world in a valuable way. Another useful place to use videos is to have a video that introduces a new service or product for your company, as it will have a more profound impact on viewers. Finally, and this is the most common way that videos are used in online marketing today, you can produce educational videos for products and other aspects of your industry. These short, fun, educational video quips are highly viewed, and provide useful content for consumers. If you’d like to read more about these possible video solutions, check out this useful article here.