Most accommodation establishments fail for 3 main reasons: its location, bad management and no existent advertising. Concerning location, there is nothing you can do and management is something you can work, however a marketing strategy becomes the crucial key to make your business a real success.
Nowadays on this global world, a stunning decoration and the perfect location are not enough to guarantee you a successful business. For example: A hotel in the very heart of New York with beautiful rooms and the best services and facilities, it doesn’t guarantee you reservations unless your hotel is on any hotel search engine. If your customers are foreigners, all these people live abroad and won’t find your hotel unless they can find it on the internet. Read More