4 Ways to Connect with Your Community When Starting a Local Business

For those who want to start a local business, success will be determined based on how much the local area likes you. In local areas, word-of-mouth is the go-to form of marketing. If your business doesn’t have a good reputation, or doesn’t have a reputation at all, then you’re likely not going to receive a lot of traffic. That can change by connecting with your community in these four ways.

Melbourne - 4 Ways to Connect with Your Community When Starting a Local Business

Enter Contests

Every community has some sort of festival or fair at some point in the year. During those celebrations, there’s a contest of some sort. It might be a heavy-lifting contest, an eating contest, a painting contest, or any other kind of silly contest. As the owner, you should enter it. Not only does this allow the local community to get to know you, but when they see you doing the silly contest, you’ll endear yourself to them. Read More

4 Ways to Reduce Operating Expenses for Local Business Owners

If you operate a small, local business, you’re probably familiar with the struggle to boost overall profits by cutting operating costs. But once you’ve made the obvious changes, it’s all too easy to assume there’s nothing more you can do and view the rest of your operating expenses as the unavoidable cost of doing business. In reality, though, there are usually further steps you can take to lower your local business’ operating expenses. Here are 4 of the best strategies to utilize:

Get Rid of Your Landline

Many businesses still pay for a company landline. While landlines have their uses, it’s rare for them to be an absolutely necessary fixture, and ditching it can save you more per month than you might expect. In most cases, a combination of cell phones and virtual phone lines is enough to take care of a business’ voice communication requirements. Read More