With Black Friday ecommerce sales reaching $3.34 billion last year and an expected increase this year, it’s fair to say there’s never been a better time to get involved in the industry. What’s more, Astound Commerce found that almost half of all shoppers prefer to interact with technology than a sales associate when purchasing products. Whether you’re considering starting in ecommerce or you’re trying to make a name for yourself, you’ve certainly selected a great niche.
However, one obvious question comes with this; how do you stand out in the crowd? In truth, there are many things you could do but we want to discuss a hot topic of late and it comes in the form of big data analytics. Read More