Exhibition advertising companies would have you believe that anything less than spending tens of thousands of pounds on an exhibition stand is a waste of money. They also want you to think that it’s the only option you have to make an impact in the market. What about the small to medium enterprises (SMEs) whose budget does not stretch to the extravagant proposals and suggestions from the exhibition stand makers?
Most exhibition halls, if not all, offer a shell scheme that’s normally two or three walls depending on the location of the stand. The shell stand will normally be supplied with standard carpet tiles, a power supply for lighting, and a couple of power outlets. You need to figure out the rest. Be ready for the opening day or you will forfeit your rental money. Read More