How to Use Blogging as a Marketing Strategy

Today’s businesses understand the need for an online presence, a website, whether they are selling online or in physical retail locations. A website is where you have static content that shows who you are, what you do, and perhaps lists inventory of what you have for sale. Your business website has little to no interaction in that it is simply a place for visitors to see what you have to offer. Your website consists of formal, descriptive content, and often pricing as well.

Blogging - How to Use Blogging as a Marketing Strategy

Do You Know the Difference Between Website Content and a Blog?

A blog, on the other hand, opens the floor to visitors and gives them that ‘something more’ which is often the key to converting a visitor into a customer. A blog is typically informal and is used to place you in a position of authority within your field. Read More