Technology is playing an important role in retail in the burgeoning digital age. It is frequently used as a tool to attract customers and forms one of the many strategies that retailers are using to boost sales and make their marketplace future-proof.
Technology is an essential part of the retail
Most customers want to try a product before they buy, which is why retailers are bringing innovative and new experiences to them; for example, in Nike’s store in New York, staff can put customers through drills to test out new sports shoes. This is the kind of in-store experience that makes retail exciting and innovative for customers. Read More