There was a time when search engine optimization meant complying with hard and fast rules, such as using the right keywords and creating lots of backlinks. Today, search engines like Google have become so sophisticated that they’re able to factor in certain characteristics like the credibility of your website.
If you think about it, the credibility of your site is crucial not just for your SEO, but also for your site’s overall effectiveness. If web site visitors don’t trust what they see, they’re less likely to buy what you offer or give out their credit card details. Read More
Everybody, their mama and their dog (quite literally) seems to have a blog nowadays. When you are competing against literally millions of blogs out there, you have to approach it as if it is a brand if you want it to stand out from the crowd. In this article, we’re going to give you four essential tips on how to brand your blog effectively.
Know Your Focus
One mistake many bloggers make is failing to have a focus. Will your blog be focused on family or a particular industry? A mommy blogger who talks about everything from recent pop trends to her children will be lost in the crowd and fail to even rank well with moms looking for advice. Conversely, focused blogs on topics like raising children vegan or conservative Christianity have a focused niche that will attract an audience looking for that perspective. Decide now on a personality for your blog. Is it going to be professional or informal? Once you pick a writing style, stick with it. Read More