Search engines love blogs! It’s a known fact that because the information is dated, it’s seen as fresh and relevant information. It’s also a two-way lane for open communication. Another unique aspect about blogs is they offer the reader an opportunity to have a conversation with the blog owner through comments.
It’s truly a two-way means of media and communication. Imagine being a small business, and hearing your customer’s voice, opinions, and feedback. This is truly an invaluable tool for improving your business with very minimal costs involved. When it comes to blogging, the ability to write and publish information via a publishing platform has made it almost effortless for most anyone.