From small businesses to major companies, having a well-designed and functional website is extremely important to your brand credibility. There are numerous blogs detailing what you need to know about web design, but that information overload can weigh down the decision-making process. Instead, read these 5 critical steps to get your website on the right track for success.
Step 1: Give Purpose and Organize
DesignCoral’s blog post titled “5 Decisions You Must Make for Your Business Website” gives a great starting point to jumpstart your web redesign. They recommend to first establish the purpose of your website. This is not as easy as it seems and will require you to probe your thinking to obtain your websites main functionality or outcome.
Once you have these points clarified, you will have a better idea of what you really need to include in your web design brief, when you start to look for a suitable web design company.
Step 2: Hire a Website Designer
Once you have your plan worked out, it’s time to hire a designer to execute it. Once you’ve found the right company, read the blog post titled “8 Great Tips for Working with Website Designers” PremiumCoding.com which will help you get the most out of your working relationship.
Step 3: Make It Fresh
A common problem businesses have with their current web design is that the design or functionality may be outdated. Often this is because web design trends evolve very quickly, and it is easy to be seduced by the coolest trends, rather than go for a timeless simple design.
However, you don’t always have to have a complete overhaul to rectify dated design. Growmap has a great blog titled “Five Ways to Breathe New Life into Your Website Design” outlining quick changes you can make to start getting results from your website.
Step 4: Start to Convert
Just having a website is no longer enough to drive real business value. The site needs to be able to convert visitors to customers with clear goals and multiple points for conversion. According to TutorialChip’s post “11 Steps to Create a Website That Converts” you need to be specific and transparent in what you want the customer to do in order to achieve this. .
Step 5: Make It Mobile
The majority of internet access comes from mobile devices, with mobile web browsing set to overtake desktop usage by the end of the year. To keep your new majority of website visitors engaged you need to make your website easily accessible on mobile. If that isn’t reason enough- Tech and Trend’s blog “5 Reasons You Can’t Live Without a Mobile Optimized Website” will be.