Networking has forever been one of the best ways to find out about new job leads. Today with the rise of social media, networking has moved up to an all new level. Social networking allows you to get in touch with anyone who has an online presence. This means you can expand your professional circle to make the process of job hunting easier by getting in touch with professionals from your field, without having to meet them in person. Let us take a look at different ways in which you can use social media to find a relevant job.
Social media can be used to make significant associations, find collaboration opportunities and seek potential jobs through groups and individuals who share the same interests as yours. You get the chance of establishing yourself as a knowledgeable professional in your domain. When we talk about social media for professional work, we don’t just mean using LinkedIn. There are other platforms by which one can expand his network and tap the resources available.
Why care about social media for job search?
Jobvite, the comprehensive recruitment platform for world’s fastest growing companies, including names like Facebook, released a research-based report, which made it obvious that more recruiters are taking care to include social media in their hiring strategy. There is a near universal adoption of social recruiting with more than 94% of the respondents in the survey planning to use social media for recruitment activities. Isn’t that a reason good enough to start using social media for purposes other than posting your selfies or looking out for a date?
LinkedIn Still Most Effective
The Jobvite survey revealed that LinkedIn remain the perennial favorite of recruiters, with 94 per cent of the responding hiring managers confessing to use it for recruiting candidates. An exercise conducted by LinkedIn Trainer Wayne Breitbarth of Power+Formula in October 2013 revealed the different activities that a normal LinkedIn user performs on the site. This behavioral pattern is unsurprising yet revealing. While there are many users who still find premium services of LinkedIn worth subscribing to (84.4% were still using the free one), researching people and companies is where LinkedIn has proved most useful, with 75.8% responding positively to it. Most employers have presence on this portal and often advertise about vacancies too. Social profiles of companies help you find out about the work the company does and also about the employees who work there or have worked there in the recent past.
LinkedIn is a brilliant social platform for job seekers as it allows you make a professional profile that highlights your work experience and skills. You will need to maintain an employer friendly profile that will reflect the nature of the job you are seeking. Once you are done creating and enhancing your profile, begin creating a list of connections. You can even use the ‘Get Introduced’ tool to connect with people.
Interact with people to know about the trending jobs and leads. You can also look for jobs through keyword and location and then refine the search by location, distance from location, company, experience level, job function, job title, salary, date posted and industry. About 36.2% of the candidates involved in the exercise said they were able to uncover potential job opportunities using various LinkedIn tactics.
As long as you have a good profile with a fairly presentable profile picture and updated sections reconnecting with past business associates and colleagues would not be a problem. Building new business relationships is another great help of LinkedIn, (45% people used it establish new connections who might influence potential customers and 41% said it helped them increase face-to-face networking).
Use Facebook and Twitter to Your Advantage
Twitter and Facebook can be as effective as LinkedIn for job search. Nearly 65% of recruiters in the Jobvite survey said they were actively using Facebook for recruitment while 55% admitted to using Twitter. However, these two social websites are being used more socially than for professional involvement. This makes it necessary for job seekers to keep in mind that you have to project a very responsible image on public domain. An increasing number of employers are now using Twitter and Facebook for hiring.
The Likes and Follows on Facebook and the Retweet or Sharing on Twitter contribute to building a favorable social profile. No doubt these portals allow you to expand your network; they also offer other features that are extremely useful for job search. Facebook Graph Search can be used for Facebook members to search for people, photos, places and interests by entering simple phrases or keywords.
Find the profiles of prospective employers, business contacts or company pages, get in touch with them and seek leads. Alternatively, you can spread the message that you are looking for a new job and ask you friends to share it. In case of Twitter they can re-tweet it. And somewhere down the line, the efforts will pay off and someone may suggest a relevant opening.
Also, Twitter’s new type of resume (Twesume) is the perfect means to land your next job. Just create a short 140-character post mentioning about your work experience and skills. Tweet it and see the kind of response it generates. Alternately, you may also start your own blog to showcase your portfolio and put up your CV.
Google+ is another helpful medium where you can join groups and communities to get added to people’s networks. This is a good way of meeting new people and engaging with them to learn about new offers. You may also follow pages of companies and interact with them and make some noise to get noticed, just like on Twitter.
Author bio: Devika Arora is an avid writer who compiles relevant facts and analyzes the current state of affairs pertaining to the domain of careers and job search. She is presently writing informative articles and blog on career opportunities through digital media. The above article discusses about how social media helps with job search.