The Online Business of Reputation Management

We are now living in an era, where people hold the power and web content expresses this. Everybody who has been using the internet has posted something that they later on regret. Online information tends to be more permanent and rivals and enemies to smear your good name, your reputation, or your career can exploit it.

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Photo: harold.lloyd

Therefore, it is not only politicians or businessmen who can benefit from online reputation management. The traditional method of reputation management may no longer suffice as search engines have become more optimal, and people are quickly learning how to utilize them. As an example, it is now easy to garner support and momentum by creating more viral components to boost a presidential candidate’s campaign.

What does an online business reputation management do? Lawyers back most firms, as they help clean up negative publicity by replacing them with search engine optimization (SEO) positive press instead. Since it is a lawyer-assisted service, they can address legal issues and take action as needed within the limits of legal and ethical boundaries.

Reputation management is a relatively new industry that is driven by the need of a systematic campaign for a business or name to attain placement in the top five search results in the major search engines. This is done by accentuating the positives in press releases, content creation, management, and even with the use of social media monitoring.

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