Technology is playing an important role in retail in the burgeoning digital age. It is frequently used as a tool to attract customers and forms one of the many strategies that retailers are using to boost sales and make their marketplace future-proof.
Technology is an essential part of the retail
Most customers want to try a product before they buy, which is why retailers are bringing innovative and new experiences to them; for example, in Nike’s store in New York, staff can put customers through drills to test out new sports shoes. This is the kind of in-store experience that makes retail exciting and innovative for customers.
Technological experiences go hand in hand with augmented reality (AR), which is being implemented more and more in sales, customer recommendations, the manufacturing process, delivery, and payment facilities.
Brands are using augmented reality more and more to enable shoppers to visualize their chosen products in their own homes. This forward-thinking tactic enables consumers to enjoy a view of products from different angles without having to visit bricks and mortar store. By using augmented reality, many brands are engaging customers and offering them a greater connection to the products they are looking for.
Simplicity is key in today’s busy world
Simplicity is key in today’s busy digital-orientated world and consumers are aiming for just this with minimal fuss. To stand out from competitors, retailers must offer seamless service, one-click facilities and first-class service with same-day delivery. Using conversational technology, retailers are offering customers the chance to order products simply by using one word. It is believed that this streamlined simplicity can help retailers to increase their sales.
According to Retail Customer Experience, augmented reality can enhance a customer’s experience, making it truly immersive and unique. A good way of attracting customers is to be innovative with the retail signage; for example, retail signage from Mood Media and other providers can enhance your business and make it innovative, forward-thinking and well prepared for the future.
It is also important to create a quality mobile experience for the customer. Websites must be optimized for mobile and it is essential that the site speed is fast; if it is not up to speed, the shopping cart is often abandoned. With consumers placing more value on convenience, optimizing e-commerce is key.