Instagram has become one of the most powerful social media platforms, and its tools and features are designed to not only enhance your personal and professional connections with potential consumers but also to market and advertise efficiently. Choosing from the many available Instagram tools is not always easy, but there are some that you will find are more important for your business than others. The goal, of course, is to make the various chores associated with running your business easier and more time-effective.
Here we’ve listed some of our favorite Instagram tools that will help with your marketing, your social engagement, and with other processes and procedures.
HootSuite. HootSuite is a necessity if you are looking for a for social media management tool. This platform allows you to schedule and publish posts more easily and efficiently. It includes Instagram options that permit advanced scheduling for photos and videos so that you don’t forget to publish them. Remember that maintenance of consumer loyalty depends on regular interaction through posts and advertisements, so you will find HootSuite to be an invaluable asset that will help you manage a schedule that encourages you to post at natural and regular intervals, especially when your targeted audiences are most active and online. If you aren’t already using it, you may want to look at the reasons why you should.
SocialSteeze. If you are specifically concerned with getting followers, you will find that SocialSteeze is one of the most robust growth services on the market. It is highly reputable and effective because it obtains real followers with proven results over time. The goal is to help grow your real following organically because only real followers can create the type of interaction, user-generated content, and eventual influence in your industry that you want. A growth expert contacts you and works with you every step of the way, allowing you to modify your marketing plan and purchase real Instagram likes within your targeted demographic and based on detailed reports of your progress. You can focus on geography, usernames, or a combination of both. Growing your business and increasing your numbers has never been easier.
Instagram Feed WD. This app is an efficient plug-in that allows you to bring user and hashtag-based feeds to your website with a minimum number of clicks. You will be able to display composite feeds of hashtags, add custom styling, and incorporate image metadata with user feeds. The features of this app allow you to create stunning layouts that can easily be subsequently uploaded and visually improved and filtered feeds.
Boomerang. Boomerang is an important tool that is used for creating videos. Appeal to your followers by creating and posting one-second long videos that are both interesting and quick. Boomerang videos have become a crucial part of the Instagram business marketing because it allows companies to connect with their consumers regularly. The videos do not have audio, making it easier to capture behind-the-scenes moments, develop how-to tutorials, or find other ways to generate interest from your targeted audience.
Live Videos. Live videos are different than Instagram or Boomerang videos because they are not pre-recorded. The process is quite simple. Followers will get a push notification telling them you intend to go live. They can comment on or like your Live Video Stream in real time. The video does not save to your account and is gone after you end it. If you’re looking to build authenticity and brand transparency, you will want to use and master this feature from time to time and post Live Video.
Buffer. Buffer is a tool that allows you to easily post or share content of all kinds to all of your social networks including Facebook, Twitter, Instagram, LinkedIn, and Google+. It can schedule posts when your consumers, fans, or followers are most likely to be there. Sharing is as easy to do as using a button in your browser. You can share at any time by clicking the Buffer button in your browser, and instantly add the link and title to any social networks immediately or to their queues for later publishing and circulation.
Geo-Tagged Content. Using Geo-Tagged content for marketing purposes can be valuable, especially if your business includes a brick-and-mortar element and you want to engage local followers. If you have Geo-tagging turned on, photos and videos you tag will display the street where you posted the photo to Instagram, especially if the post is around the location of your business and you want your consumers to remember it. Keep in mind that sometimes geo-tagging, once turned on, may indicate location even in video or photo posts not tagged, so if you are a social media manager or agency that posts from many places, make sure to monitor and remove geo-tags where they are not wanted.
What are some other Instagram features you have used successfully? Feel free to share your positive stories here.