When starting a blog, there are all kinds of topics you could cover. It can be hard to pick one that strikes the right balance between being interesting to you to write and being useful or entertaining enough to attract a lot of visitors.
One type of blog you may want to consider is one focused on jobs and careers. You can cover all kinds of interesting angles on this, such as interview tips, advice for job hunting, and advice about what is needed in terms of skills and qualifications for different roles. This can be interesting to write about and offer some real value to your readers if you research and write well.
Write About an Industry You Know
Another advantage to focusing on careers for your blog is that you can use your own knowledge and expertise from the industry you work in to make your articles even more useful. However, if you write about the industry you had your own career in, then you can offer insights to others than they won’t get from anybody else.
Perhaps you work in healthcare and can write about what different nursing jobs really require outside of the skills asked for on paper. Perhaps you are in the IT industry and therefore know which programming languages are most sought after for developers. Whatever your own work experience, you can channel it into your blog and make it far more interesting to read.
Careers Affect Most People
A goal of any blog is to reach its audience, and careers is a great niche for doing this. Most people have an interest in their own career and will look for advice and information that might help them achieve more, whether it is getting the job they want, knowing what to study for a future career they are interested in, or getting promoted to the next level in a job they already do.
Due to the almost universal nature of careers as a concept, if you have good content on your blog, you will almost certainly garner readers.
Network Through Your Blog
A third reason why a careers blog is a good niche to write about is that if you can get people to comment on and engage with the articles you post, then you may well be able to make some useful business connections. People looking for advice about working in your industry probably want to work in your industry (or already do) and can, therefore, make for useful connections.
Career blogging isn’t the reserve of recruitment and R people. It can actually be something anyone with good knowledge of their own working environment can do. Anyone can read up on stats about basic salaries and qualifications needed for any kind of job on sites like Quality Education and Jobs. If you want a blog that brings in traffic and also helps people who are seeking information, then choosing a job seeking or career-focused niche can be a really good idea.